What makes us better marketing professionals? Sure, a degree or certification in marketing helps, but is that enough? Not quite. Although you can learn about the fundamentals of marketing at school or through a specialized course, you don’t get to learn about the nitty-gritties of marketing. This is because we live in a world where… Continue reading
Route now integrates with Segment
We want to be the easiest yet powerful Marketing Automation software on the market. To achieve this we are building several integrations that will allow third party apps to send information to Route. The first integration that is up and running is with Segment. What’s Segment? If you don’t know what Segment is you should take… Continue reading
Follow these steps and send your first campaign using Route
I’ll guide you through from installing our main script to sending an event-triggered email. Hi there. You’re reading this for two main reasons, I suppose: just subscribed to Route and want to understand the steps you should follow to start using the tool or subscribed sometime ago but couldn’t figure it out how to send… Continue reading
How will Marketing Automation help boost your ROI?
Marketing automation is a tool that helps streamline the efforts of marketing, sales, customer service and other departments focused on customers within an organization, to procure and maintain a good customer base, with the ultimate aim of increasing revenue and maximizing efficiency. The internet regularly provides marketing professionals with a lot of information about consumer… Continue reading
Creating Personas to understand your audience
Create personas and improve your content marketing and your marketing automation strategies. First of all never forget: marketing is all about people. You can have all the tools and all the data you can imagine but still choose the wrong marketing and content marketing strategy to use with your Marketing Automation tool. This happen when… Continue reading
Why is content marketing important to Marketing Automation?
One of the main activities you can perform with a marketing automation software is Lead Nurturing. And Lead Nurturing is all about great content. Every professional working with marketing and communication online have heard about this. Content marketing is a subject that each year becomes more important and Google trends show this is true: As… Continue reading
What are the benefits of Marketing Automation?
Target the right people, at the right time, with the right content and make them move along your marketing and sales funnel. It’s nothing new that the internet gave marketing professionals a lot of information about consumer behavior. Tools focused on web analytics, social analytics and monitoring have been around for a while. Although those… Continue reading