Do SMBs and B2Bs need to go from Email Marketing to Marketing Automation?

Marketing Automation is the shortcut to becoming your company’s growth engine. That’s right. Marketing automation software helps you perform repetitive tasks involved in marketing effectively and efficiently. It significantly reduces your marketing time and expenses and remarkably boosts your lead conversion rates. Take a look at the illustration below to see marketing automation in action. We… Continue reading

How will Marketing Automation help boost your ROI?

Marketing automation is a tool that helps streamline the efforts of marketing, sales, customer service and other departments focused on customers within an organization, to procure and maintain a good customer base, with the ultimate aim of increasing revenue and maximizing efficiency. The internet regularly provides marketing professionals with a lot of information about consumer… Continue reading