Route Updates – Features page, Update Contact and App Performance

Hey all! It’s time for another round of Route updates. In July we’ve been working on our website and on our app.

Usually you get updates about new features and app improvements, but for this round of updates we have new things about our site too.

Our team, as usual, has been working hard to make our company better each day. Hope you like what’s new on Route this month!

Take a look what we released in July.

Features Page

For a while we knew we needed a better way to show our visitors and users all of our powers and how can we help businesses to grow with our Marketing Automation platform.

How to do that? Launching our brand new product features page.

Navigate through marketing automation, multi-channel marketing, improve your results and retain your customers to learn what Route is all about.

Going through those 4 sections off our features will give you and all of our visitors the big picture on how Route works and how it can help you get your jobs done.

If you have any feedback about our new features page let us know!

Update Contacts

Ever wanted to update contacts from within an automated campaign? Now you can! We added to our actions the option to update contact attributes.

This is another way to segment your leads based on your behavior.

This feature can be used by marketing and sales teams that want to start a Lead Scoring strategy. For example, you can create an attribute called Score and set, increase or decrease a value.

You can choose this action to be triggered based on specific behaviors and characteristics of your users that you chose for your automated campaign. By doing this you will be able to create a flexible and fully customized Lead Scoring on Route.

Cool, isn’t it?

Create a new campaign or edit an old one to start using this brand new feature.

App Performance

We take our app’s performance seriously so our engineers are always working on how to make things more stable and faster.

With that in mind we did several changes that will allow our users to create robust contacts segmentation and campaign triggers without losing performance.

Go check it out!

What’s next?

We are always working to make a better product and become a better company.

With that in mind I can tell you that the next round of updates will bring some cool changes on Route and on our relationship with our users and testers.

Stick around if don’t want to miss a thing!

Have any thoughts and feedback about our Marketing Automation platform? Let us know by commenting on this post or contacting us!

To infinity and beyond!