Using a software to help the sales people contact prospects is nothing new. Almost every CRM on the market has an option of sending emails. And professionals have been using them to do their sales outreach. In his book titled “Predictable Revenue”, Aaron Ross talks about a whole idea built around “Cold Call 2.0”, where… Continue reading
Post Category → Sales Automation
How will Marketing Automation help boost your ROI?
Marketing automation is a tool that helps streamline the efforts of marketing, sales, customer service and other departments focused on customers within an organization, to procure and maintain a good customer base, with the ultimate aim of increasing revenue and maximizing efficiency. The internet regularly provides marketing professionals with a lot of information about consumer… Continue reading