I think automating some aspects of email marketing is nothing new to ecommerces. At least all ecommerces have a basic Marketing Automation strategy in place. When you buy something you’ll receive and email with information about the purchase. If you start the steps to purchase but leave without buying you’ll receive and email asking you… Continue reading →

Marketing Automation is a hot topic. Adoption keeps increasing. It seems that every company is looking for a solution to automate their marketing. But you already know that, otherwise you wouldn’t be here. Am I right? We, as a company, and me as the marketer here at Route know that even when everyone is talking… Continue reading →