Four years ago Route started being developed. We tried our best to create a product that was different from the bigger players like HubSpot, Eloqua and Marketo. We wanted to create a simple Marketing Automation tool relying on a self-service product without setup fees. Unfortunately we made a lot of mistakes, saw other companies entering the same… Continue reading
Route Updates – Custom Attributes Management, New Content and New triggers and filters
Recently our tool completed 1 year of our public launch, meaning, we ended our beta. via GIPHY One year passed since we decided that we were ready to have customers and bring them more efficiency with their marketing efforts. Once again, we have great plans for our next steps, strongly based on what we’ve learned… Continue reading
Automate your marketing using contact data from your Pipedrive account
Pipedrive is the best CRM for SMBs. Ok, I don’t have enough numbers to prove that, but I’m sure it’s really the best CRM for SMBs. At Route, we use Pipedrive everyday to manage our leads and help them advance through our sales pipeline and become happy customers. And like us, thousands of companies do the… Continue reading
Route Updates – Features page, Update Contact and App Performance
Hey all! It’s time for another round of Route updates. In July we’ve been working on our website and on our app. Usually you get updates about new features and app improvements, but for this round of updates we have new things about our site too. Our team, as usual, has been working hard to… Continue reading
How to Create Lead Nurturing Campaigns That Don’t Suck
You have a great-looking website with a few opt-in forms, and an amazingly clever landing page with an irresistible lead magnet. Thanks to all the efforts you put into your website, landing page, and lead magnet, you’re getting lots of leads. What’s next? Converting this enormous number of leads that you have into customers. And… Continue reading
Route Updates – Dashboard, Export Contacts and More!
Phew! I’m really tired dude, this month was exhaustive but I’m sure that was worth it! Our team worked hard and is still working hard on a daily basis on many improvements on the software, to deliver you a better product. And even if our June updates aren’t so cool as the previous ones, know… Continue reading
Route updates – Pageview Tracking, Pipedrive and Zapier
News, news, news: May finished and June started with some great news about Route. This month instead of creating new features, we decided to turn our feature set better! This month our product updates will be all about improving what we already offer. I know, you’re busy with you daily chores, but I’d really suggest you to… Continue reading
Marketing Automation 101 for E-commerces
I think automating some aspects of email marketing is nothing new to ecommerces. At least all ecommerces have a basic Marketing Automation strategy in place. When you buy something you’ll receive and email with information about the purchase. If you start the steps to purchase but leave without buying you’ll receive and email asking you… Continue reading
Should you use Marketing Automation for your sales outreach?
Using a software to help the sales people contact prospects is nothing new. Almost every CRM on the market has an option of sending emails. And professionals have been using them to do their sales outreach. In his book titled “Predictable Revenue”, Aaron Ross talks about a whole idea built around “Cold Call 2.0”, where… Continue reading
Route Updates – SMS, UTMs and Event Attributes
Wow, this month I’m sure we created more cool things to improve your company’s marketing. If you don’t believe me, go ahead and see for yourself. Log in and give it a try! Not sure how to use our latest updates? Just leave a comment below and we’ll schedule a personal demo to help you…. Continue reading