You have a great-looking website with a few opt-in forms, and an amazingly clever landing page with an irresistible lead magnet. Thanks to all the efforts you put into your website, landing page, and lead magnet, you’re getting lots of leads. What’s next? Converting this enormous number of leads that you have into customers. And… Continue reading
Post Category → Lead Nurturing
Why is content marketing important to Marketing Automation?
One of the main activities you can perform with a marketing automation software is Lead Nurturing. And Lead Nurturing is all about great content. Every professional working with marketing and communication online have heard about this. Content marketing is a subject that each year becomes more important and Google trends show this is true: As… Continue reading
What are the benefits of Marketing Automation?
Target the right people, at the right time, with the right content and make them move along your marketing and sales funnel. It’s nothing new that the internet gave marketing professionals a lot of information about consumer behavior. Tools focused on web analytics, social analytics and monitoring have been around for a while. Although those… Continue reading