Marketing Automation is a hot topic. Adoption keeps increasing. It seems that every company is looking for a solution to automate their marketing. But you already know that, otherwise you wouldn’t be here. Am I right? We, as a company, and me as the marketer here at Route know that even when everyone is talking… Continue reading
Integrations powered by Zapier, Transactional Emails and Duplicate Campaigns
Regularly we ask our users feedback about Route, in order to collect insights. In fact, we’re always open to talk about features we are missing or bugs that need to be fixed, so, don’t be shy! The news from last month are all about features asked by our users, that we’re happy to release now… Continue reading
Connect Route to 500+ apps with Zapier (and do amazing things)
When Route started we wanted to make a Marketing Automation tool that would be open to connect with different applications. We never thought about making Route the center of all marketing and sales activity of a company. We could do that. Other tools do that. But we believed (and still believe) that we need to… Continue reading
Cross-domain tracking, Anonymous events and more!
The year is moving fast and our developers are moving faster! In order to help you don’t lose any opportunity, this month we focused on big improvements to deliver you the most accurate tracking technology in the market. And we did it! News for digital agencies and consultants Everyone who needs to take care of multiple… Continue reading
7 things you need to know about using Marketing Automation
I’m sure we all once found ourselves in the following situation: we are spending some time on the internet, searching for a topic of our interest, reading great articles and trying to find a solution to help us on our everyday tasks at home or at our work. Then we come across different services and… Continue reading
Personal email, Broadcast and WordPress plugin on Route last news
This month we have great news for marketers, like you, that would love to have time to contact your leads, one by one, but can’t. We know that’s not a lack of will, it’s a matter of time. Now we can help you send automated personal (I mean, REALLY PERSONAL) emails and email broadcasts to everyone…. Continue reading
API JS, Emoji and Data Types on Route last news
Happy new year for everyone! A brand new year starting is cool, isn’t it? We always think that the next year will be better than the previous and here at Route we are sure of that and hope you too! Let’s see the last 2015 news! New powers to JavaScript API Yes, our tool is… Continue reading
Zapier, Wufoo and Pricing on last news
November’s gone and before you know it, it’ll be the end of 2015. But we aren’t on vacation yet, our team is working hard to bring you great improvements and cool new features every day. Let’s take a look at some news! New Zapier trigger We’re working on transforming our global Zapier app (for now… Continue reading
Not another epic Product Hunt launch story
Who follows startup news and is engaged with the startup community probably heard about Product Hunt. It’s a community where people go to discover cool startups. It’s also a way to get cool people to learn about your own business. But only if you make to their Featured list… and we made it! Being featured was something we… Continue reading
Do SMBs and B2Bs need to go from Email Marketing to Marketing Automation?
Marketing Automation is the shortcut to becoming your company’s growth engine. That’s right. Marketing automation software helps you perform repetitive tasks involved in marketing effectively and efficiently. It significantly reduces your marketing time and expenses and remarkably boosts your lead conversion rates. Take a look at the illustration below to see marketing automation in action. We… Continue reading