Do SMBs and B2Bs need to go from Email Marketing to Marketing Automation?

Marketing Automation is the shortcut to becoming your company’s growth engine. That’s right. Marketing automation software helps you perform repetitive tasks involved in marketing effectively and efficiently. It significantly reduces your marketing time and expenses and remarkably boosts your lead conversion rates. Take a look at the illustration below to see marketing automation in action. We… Continue reading

Why is content marketing important to Marketing Automation?

One of the main activities you can perform with a marketing automation software is Lead Nurturing. And Lead Nurturing is all about great content. Every professional working with marketing and communication online have heard about this. Content marketing is a subject that each year becomes more important and Google trends show this is true: As… Continue reading