Pipedrive is the best CRM for SMBs. Ok, I don’t have enough numbers to prove that, but I’m sure it’s really the best CRM for SMBs. At Route, we use Pipedrive everyday to manage our leads and help them advance through our sales pipeline and become happy customers. And like us, thousands of companies do the… Continue reading
You have a great-looking website with a few opt-in forms, and an amazingly clever landing page with an irresistible lead magnet. Thanks to all the efforts you put into your website, landing page, and lead magnet, you’re getting lots of leads. What’s next? Converting this enormous number of leads that you have into customers. And… Continue reading
Using a software to help the sales people contact prospects is nothing new. Almost every CRM on the market has an option of sending emails. And professionals have been using them to do their sales outreach. In his book titled “Predictable Revenue”, Aaron Ross talks about a whole idea built around “Cold Call 2.0”, where… Continue reading
Marketing Automation is the shortcut to becoming your company’s growth engine. That’s right. Marketing automation software helps you perform repetitive tasks involved in marketing effectively and efficiently. It significantly reduces your marketing time and expenses and remarkably boosts your lead conversion rates. Take a look at the illustration below to see marketing automation in action. We… Continue reading
Create personas and improve your content marketing and your marketing automation strategies. First of all never forget: marketing is all about people. You can have all the tools and all the data you can imagine but still choose the wrong marketing and content marketing strategy to use with your Marketing Automation tool. This happen when… Continue reading
One of the main activities you can perform with a marketing automation software is Lead Nurturing. And Lead Nurturing is all about great content. Every professional working with marketing and communication online have heard about this. Content marketing is a subject that each year becomes more important and Google trends show this is true: As… Continue reading
