I think automating some aspects of email marketing is nothing new to ecommerces. At least all ecommerces have a basic Marketing Automation strategy in place. When you buy something you’ll receive and email with information about the purchase. If you start the steps to purchase but leave without buying you’ll receive and email asking you… Continue reading
Posts Tagged → beginners
Marketing Automation 101 – The fundamentals of Marketing Automation
Marketing Automation is a hot topic. Adoption keeps increasing. It seems that every company is looking for a solution to automate their marketing. But you already know that, otherwise you wouldn’t be here. Am I right? We, as a company, and me as the marketer here at Route know that even when everyone is talking… Continue reading
7 things you need to know about using Marketing Automation
I’m sure we all once found ourselves in the following situation: we are spending some time on the internet, searching for a topic of our interest, reading great articles and trying to find a solution to help us on our everyday tasks at home or at our work. Then we come across different services and… Continue reading
How will Marketing Automation help boost your ROI?
Marketing automation is a tool that helps streamline the efforts of marketing, sales, customer service and other departments focused on customers within an organization, to procure and maintain a good customer base, with the ultimate aim of increasing revenue and maximizing efficiency. The internet regularly provides marketing professionals with a lot of information about consumer… Continue reading
What are the benefits of Marketing Automation?
Target the right people, at the right time, with the right content and make them move along your marketing and sales funnel. It’s nothing new that the internet gave marketing professionals a lot of information about consumer behavior. Tools focused on web analytics, social analytics and monitoring have been around for a while. Although those… Continue reading